Coca Cola:
In this video, I learned how the Coca-Cola company uses marketing strategies. Their strategy has three steps: The first step is analysis. The second step is application. The third step is amplification. Analyze is a scenario where a customer might use a product. Set the role that Coca-Cola can play in the scene according to the imagined scene. Then associate the product with the scene, such as drinking Coke on various festivals, drinking Coke in various emotions, and so on. Finally, let those bloggers with high Internet awareness retransmit this campaign advertisement, so that everyone who knows the Internet knows that this campaign will naturally receive a lot of good responses. I think this strategy has helped me a lot. I can investigate my duck meat and scenes, such as parties, festivals, or the moment who stay alone and miss their family members. Then let some well-known bloggers forward my ads, so as to achieve the promotion effect of stimulating customer consumption.
Adidas:
From the video I learned how Adidas uses back-end data to develop marketing strategies. They will use back-office data to analyze what styles of shoes and services customers want, so as to work out plans to satisfy customers and provide better shopping experiences. For us, we can use back-office data to analyze the tastes that customers prefer, so as to develop better sales strategies.
KIA:
Through this video I learned that we can compare products with animals when promoting products. In the video, Kia likens the small car they made to a cat, “small but mighty”, as their tagline. Their promotional videos are also very creative, using the cat’s perspective to admire the entire car from the inside to the outside. At the same time, they also developed some small games to help promote their cars. For my product, I can compare my Chinese-style duck to a source of strength. In my promotional video, when people eat my Chinese-style duck, it seems like they have become a superman with strong power and happiness. I can also make a small game, and when the character eats a Chinese-style duck, he can release a big move to defeat the opponent.
Social media：
Through this video, I learned that many social software promotion activities are to promote themselves through many online activities. I can launch a photo show of #MeandBlackDuck # on the Internet at a specific festival, such as the Spring Festival, so that customers can participate and give them some discounts when they buy my product next time，to achieve a better publicity effect.
BLACK DUCK 