- Target audience
My target audience is those who study in the United States and those who like Chinese food. They often move around cities and universities. They often use Facebook, Instagram and WeChat to find and follow Chinese food they want to eat. The main message I want to deliver and attract them with is: For those of you who want to taste authentic Chinese style duck, check us out.
2.Keyword
Our keywords are
1) Traditional, 2) real, 3) duck, 4) Chinese food, 5) black duck, 6) Chinese style duck, 7) best, 8) yummy, 9) tasty, 10) Chinese restaurant
3.Types of content
We use the design of the logo to attract customers and make them memorable. Our logo is a cute little black duckling, which I think will hit their preferences. Of course, in order to ensure the loyalty of our customers, we mainly win their respect by the taste of the food. Our Chinese style duck will launch a tasting event online and mail each participant some tasting samples. At the same time, some online celebrities are invited to post a positive review of our products on their social platforms.
4.Three blog topic ideas
1) What is the best tasty duck in United Status?
This article is a comprehensive introduction to Chinese-style duck. It can help people evaluate American Chinese food so that they know which authentic version to attract their curiosity.
2) Want to eat Chinese food on the weekend but don’t know what to eat?
This article has a drainage effect. For those who want to go out for Chinese food on the weekend but do not know what to order, we offer them a plan. So they have the idea of trying it out.
3) An article tells you what dishes you must order in a Chinese restaurant.
This article gives readers a psychological hint, telling them to order Chinese style duck when they go to Chinese restaurants for dinner, and then tell the reader at the end of the article that the Chinese style duck made by black duck is the best, arouse them Desire.
5.Content offer
Three Reasons Why You Must Eat Black Duck
1) Download: This is an article with pictures and explains how we use our skills to make fried rice. This article is similar to the tutorial, but similar to the tutorial, it can break the customer’s defenses and questions. why? Because it gives us a good idea of how Black Duck cooks every duck. Selection of ingredients, heat regulation, temperature control and cooking skills. The problem that our potential audience urgently needs to solve is to find authentic Chinese style duck. The title provided by the content (three reasons why you must eat Black Duck) attracted them. We hope they think that after downloading and viewing this content, they can actually learn how to cook Chinese style duck. However, after reading the book, the audience will know that they cannot do it themselves. They will want to know what is the difference between the taste they made and the taste made by black duck, and come to our store to taste.
2) CTA
Title: Three Reasons Why You Must Eat Black Duck
Supplementary text: Download it, maybe this is the first Chinese dish you learned
- The use of social media
1) YouTube: Make an introduction video about how we cook each duck and the restaurant environment. Video ’s more directly than words.
2) Wechat: posting Our restaurant’s environment and photos of Chinese style duck, with an address and some promotions.
3) Instagram: posting our restaurant environment and photos of Chinese style duck, with an address and some promotions.
BLACK DUCK 