A. Follow-up email
A. Follow-up email
1) Hi, this is Black Duck. Thank you for taking the time to learn about our brand. I wonder if you have always wanted to eat authentic Chinese-style duck. Well, if you need more information about our products, our website and social platforms will be ready to help you. Trust me, your best bet is to come to the store and try our food! Guaranteed to stimulate your taste buds. We only focus on making the most authentic Chinese style duck!
2) Hi, this is Black Duck. I don’t know what you think of us. No matter what the impression is, we want to get your feedback. Hope we can make your taste amazing when we see you again. Of course, we also launched new dishes, hoping to refresh your understanding of us! Best wish!
3) Hi, this is Black Duck. I want to know how well you are doing in finding the right Chinese food. If you can’t find a restaurant that suits your taste, maybe you should visit our website to learn more about us. If you have any questions, I will always be here for you. Your satisfaction is our motivation!
B. Follow-up quote
For the up offer: we want to let potential customers try our food for free. We will first send a link to the customer email. By clicking the link, they will be taken to a website that displays our menu. After that, customers can choose different types of Chinese-style ducks and different parts of ducks they want to try. Once selected, the system will generate a QR code. Whenever they use this QR code to come to any Black Duck store in the United States, they can eat the food of their choice for free.
C. Second proposed idea
Headlines: How to Be a “Duck”
The content offer aims to introduce the different tastes of different duck body parts from a duck perspective. We will use comics to explain that different parts of a duck have different tastes.
Download:
For the idea provided by the second content, we provide customers with PowerPoint. These slides show the inspiration we get from different parts of the duck. Similarly, we tend to take advantage of the curiosity of potential users about Chinese-flavored ducks. Based on the first content quote, I think the second content quote should not focus on solving its pressing problems. Instead, I want to turn their question into curiosity. We use curiosity as a motivating factor, making them more likely to understand and try our products.
Call to action:
1) Title: How to Make a “Duck”
2) Supplementary text: Life of a duck
BLACK DUCK 